Gym franchise system Anytime Fitness will soon open its first location in Germany.
The expansion will be overseen by a European-based master franchising team, comprised of Stefan Tilk, former CEO of Fitness First Germany, and Ashish Sensarma, a branding and marketing veteran.
“We’re incredibly pleased that Stefan and Ashish will be introducing Anytime Fitness to the people of Germany,” said Dave Mortensen, company president. “We believe they have the fitness industry experience and the consumer satisfaction skills to produce rapid growth.”
The duo is slated to debut a corporate location later this year and is seeking franchisees to open additional facilities in 2020.
“A very large portion of the German population wants to lead healthy lifestyles, but do not get the right type of support to make important changes,” said Sensarma. “Our plan is to bring Anytime Fitness to them in a welcoming and supportive environment, strongly focusing on coaching to make the difference. For our franchisees, there will be opportunities to relate closely with their gym members while running successful small businesses.”
Founded in 2002, there are nearly 5000 Anytime Fitness locations in 30 countries worldwide.