A&W Canada has teamed up with Olympian Christine Sinclair for the fourth consecutive year to lead the 12th annual Burgers to Beat MS Day on Thursday, August 20.
On this day, $2 from every Teen Burger sold across the country will be donated to the MS Society of Canada to help support those living with multiple sclerosis (MS).
With the COVID-19 pandemic in mind, A&W Canada has created the first-ever Take Out Burgers to Beat MS campaign, ensuring Canadians can make a valuable and safe contribution from anywhere.
The annual fundraising initiative is very close to the hearts of A&W’’s franchisees across the country, and it was their decision to launch this special edition of the campaign. While this year’’s campaign looks slightly different, the same overarching goal exists: to work towards achieving a world free of MS.
Leading up to August 20, Canadians can support the campaign by rounding up their bill with any purchase, making an online donation at BurgersToBeatMS.ca, or by adding a donation when ordering through A&W’’s mobile app. New this year, A&W will also match the value of the Burgers to Beat MS e-gift cards purchased now until August 20 as a corporate donation to the MS Society.
Sinclair has a personal connection to the fundraiser, as her mother, Sandi, was diagnosed with MS more than 30 years ago.
“This is my fourth year as Burgers to Beat MS team captain and I am very grateful the campaign is moving forward in such a creative way,” said Sinclair. “As a Canadian, I am proud to lead the charge on this important fundraising initiative to make a difference for people, like my mom, who live with MS and need support now more than ever.”
A&W Canada hopes to raise more than $1 million for the MS Society through this year’’s campaign, bringing the campaign total to more than $16 million. Donations will help the MS Society of Canada support Canadians living with MS and to fund research, programs, services, and advocacy efforts.
Canada has one of the highest rates of MS in the world, with more than 77,000 Canadians living with this disease. Approximately 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed.