A&W Canada achieved record-breaking donations with its 10th annual Burgers to Beat MS campaign.
The quick-service restaurant (QSR), in partnership with the Multiple Sclerosis (MS) Society of Canada, raised more than $1.9 million to support MS research.
The company celebrated the campaign on Aug. 16 at all franchise locations across Canada by donating $2 from the sale of every Teen Burger to the organization. Funds go toward MS research, programs, and services, as well as advocacy efforts that aim to improve the quality of life for Canadians living with the disease.
“The 10th year of Burgers to Beat MS is a special milestone supporting a cause that’s close to our hearts,” said A&W Canada CEO Susan Senecal. “Burgers to Beat MS is more than a fundraising campaign: it’s an opportunity to truly connect with the communities we serve.”
In 10 years, the annual campaign has raised nearly $13 million, making A&W the single largest annual corporate fundraiser for the MS Society of Canada.
“We are extremely proud of this partnership, and grateful to every member of the A&W family who made such a difference over this past decade,” said MS Society of Canada CEO Pamela Valentine.
To learn more about the MS Society of Canada, click here.