::this post ID is 13027::::in categories of ..Food Services....News..::

A&W launches franchising program targeting millennials

A&W_millennialsFast-food franchisor A&W Food Services of Canada has launched its Urban Franchise Associate program, a low-equity model geared to young entrepreneurs.

The program is designed to connect with a younger demographic as owner-operators. A&W is looking for 25 millennials to open urban-concept restaurants by 2020, starting with five in Toronto.

Program participants will have access to between $125,000 and $150,000 of unencumbered cash. They will receive extensive training, after which they will participate in a structured work experience program that will pay them a salary while they wait for their new restaurant to be built.

“Franchising is an important part of A&W’s business operations, as we have more than 840 franchised restaurants across Canada,” says the company’s CEO, Susan Senecal. “Typically, our franchisees are individuals with a strong business background and financial resources to invest, but we have also had a lot of success with our franchisees under 35 years old who bring energy, passion and new thinking every day. We believe engaging more millennials in our franchise operations will bring positive change to Canada’s food industry.”

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