In early December, A&W Food Services of Canada opened its 800th franchise in downtown Montreal, designing a more modern version of the restaurant to meet the needs of customers who live, work or study in high-density urban neighbourhoods.
Located near McGill University, the new restaurant features a contemporary look and feel, serving food on aluminum trays, offering real plates and cutlery and using metal fry baskets to cut waste.
“Several years ago, we committed to strategically accelerate our pace of expansion,” says Paul Hollands, A&W’s president and CEO. “With 33 new restaurants opened across the country in 2013 and more than 70 openings in the past two years, we are delivering on that strategy. We now have more than 100 restaurants in Quebec, for example, and nearly 200 in Ontario. We are thrilled to open our 800th restaurant in downtown Montreal.”
In September, A&W announced it would only serve beef raised without any added steroids or hormones and containing no preservatives or additives. Since then, the company says Canadians have demonstrated a growing interest in where their beef comes from and how it is raised.