A&W Food Services of Canada held its fifth annual Cruisin’ for a Cause Day on August 22, raising more than $1.45 million in support of the Multiple Sclerosis (MS) Society of Canada. Over the past five years, the event has raised a total of more than $5 million.
“This is a dream come true for all of us at A&W who hoped to reach this milestone in our fifth year,” says Paul Hollands, president and CEO. “The ongoing enthusiasm and commitment to this very important cause have grown each year. On behalf of A&W, I would like to thank and congratulate all of our customers, employees and franchisees, along with the MS Society and other supporters across Canada, who helped us reach this significant goal.”
A&W’s restaurants raised the funds by selling cut-outs, collecting customer contributions and donating $1 from every Teen Burger sold on August 22. The top three franchises each raised more than $20,000. These include one in Grande Prairie, Alta., that raised $24,636, and two in Fort McMurray, Alta., that raised $23,074 and $22,359.
“Thank you to the A&W family for their continued commitment toward ending MS,” says Yves Savoie, president and CEO of the MS Society of Canada. “Each year, we are astonished at the support we receive through this community-driven event. It reminds us that MS affects all Canadians and support for people impacted by this disease is thriving across our country. We are proud of our partnership with A&W and their tradition of giving back to the community.”