Ice cream store franchise system Baskin Robbins turns 70 this year. To celebrate, the company is organizing community events and offering special promotions across Canada, such as a free waffle cone with the purchase of a double scoop of ice cream.
In honour of the milestone, Baskin Robbins is launching new seasonal and monthly ice cream flavours, along with “Icing on the Cake,” a new ice cream with candy confetti and bits of cake, which is available in cones, sundaes and milkshakes.
“Baskin Robbins’ 70th birthday provides the opportunity to honour our heritage and commitment to flavour innovation, while celebrating our loyal customers all year long,” says John Costello, president of global marketing and innovation for Dunkin’ Brands, the franchisor for Baskin Robbins.
Two upcoming flavours of the month include Love Potion #31 for Valentine’s Day in February and Peanut Butter N’ Banana in March.