Woodbine Mall’s Baskin-Robbins in Toronto will be transformed into a replica of the ice cream parlour ‘Scoops Ahoy’ featured in web television series Stranger Things.
“We’re having a lot of fun with this partnership,” said Baskin-Robbins Canada representative, Natalie Joseph.
The shop will include an ’80s look and feel, with branding, logos, menu redesign, updated wallpaper, and tiles featuring the signature cream, blue, and red colour pallets from the show.
The mall is one of two franchise locations to receive the redesign; the other being a Baskin-Robbins located in Burbank, Calif.
To celebrate the launch of the shop’s redesign on July 4, starting at 11 a.m., the first 31 guests will receive a Stranger Things gift pack.