Throughout May, casual restaurant franchise system Browns Socialhouse opened three new locations in Grande Prairie, Alta., Langford, B.C., and Yorkton, Sask., bringing its tally up to 26 restaurants across the country.
Browns has additional real estate secured and plans to build more than 15 new locations across five provinces. By the end of this year, more than 40 will be operational across Western Canada and, by October, the first Ontario-based franchise will open in Mississauga’s Erin Mills neighbourhood.
According to Bruce Fox, chief operating officer (COO) and vice-president (VP) of development for Browns Restaurant Group, the secret to the chain’s growth has been a smaller footprint model, with lower startup costs, more affordable rent and operating costs and a more manageable and close-knit staff.
“This makes it easier and achievable for entrepreneurial-minded individuals,” says Fox. “Because our model has been proven to succeed, the ability to attract and retain employees who are excited to work at a Browns Socialhouse is part of our cachet.”