The snack gods have spoken and this summer, Kraft Dinner (KD) and Burger King are bringing Canadians the comfort snack they have been craving, KD Bites.
With cheesy KD on the inside, and a crispy coating on the outside, it is the world’s most famous macaroni and cheese, now bite-size. KD Bites are available exclusively at select Burger King locations and can be ordered through Uber Eats, Skip the Dishes, and DoorDash.
“We are really excited about this collaboration between Kraft Dinner and Burger King. With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together,” said Daniel Gotlib, associate director, brand building and innovation, Kraft Heinz Canada.
As part of the collaboration, on June 22, KD teased their partnership by exchanging logos on social media across Twitter, Facebook and Instagram to visually demonstrate the cheesy combo. Following this, a launch video was shared on social media.