Redberry Restaurants recently celebrated the grand re-opening of Canada’s first-ever Burger King location in Windsor, Ontario. Located at 2850 Tecumseh Rd. E, this inaugural location first opened its doors in September 1969 and was recently completely renovated to include a new interior, an outdoor digital menu board in the drive-thru, and a modern new exterior. The overall design is focused on flexibility, innovation, and convenience to enhance the guest experience, a news release states.
“This is a special location for both Burger King and Redberry, and we’re incredibly proud of the work that has gone into this renovation,” says Matt Wright, general manager of Burger King Canada. “The guest experience is at the forefront of everything we do, and this design concept takes into consideration how our guests interact with Burger King, making the ordering and dining experience easier and more enjoyable.”
This original restaurant is one of eight Redberry-owned Burger Kings in the Windsor area, and one of 30 locations being redesigned by Redberry across the country in 2022 and 2023. These renovation plans are part of the area development agreement between the companies to build more than 150 new restaurants and remodel nearly 65 locations in the next six years.
“Redberry is thrilled to accelerate both new unit growth and remodels for the brand. This remodel is especially dear to us,” says Ken Otto, CEO of Redberry. “As Canada’s first-ever Burger King it was incredibly important for us to make this renovation a standout. There have been a lot of memories over the years [there], and this renovation sets the restaurant up for years of future enjoyment.”
By the end of 2022, Redberry will have opened over 30 new restaurants and re-modeled almost 20 locations over the past four years.