Shoppers Drug Mart ranked second on Facebook, ninth on Twitter and 10th on Instagram. Tim Hortons placed 10th on Facebook, first on Twitter and ninth on Instagram. Canadian Tire ranked second on Twitter and sixth on Instagram.
“These brands were ranked as the most influential by Canadian consumers,” says Bryan Segal, CEO of Engagement Labs. “They were chosen not only because they are well-known brands, but also because they have established successful marketing strategies that enable them to connect with consumers on major levels.”