Canadian Tire Corporation Ltd., and textile computing company Myant Inc., will introduce smart clothing.
This partnership will introduce apparel and footwear that keeps customers warmer, illuminates at night for increased visibility, and connects with smart devices to record performance and health information from heart rate to blood oxygen levels.
Brands such as Helly Hansen, Woods, and Dakota products will use Myant’s Skiin Textile Computing platform which integrates biometric sensors, heat generation technology, and electroluminescence.
“Smart textiles will allow footwear and apparel to reach new heights in terms of safety, health, and performance,” said Canadian Tire’s executive vice-president Allan MacDonald. “CTC (Canadian Tire Corporation Ltd.) and our family of brands are committed to investing to bring these innovations to our customers around the world.”