Texas Chicken and Church’s Texas Chicken is accelerating its international expansion with 100 new restaurants slated to open in 2022.
The new locations will be throughout the Americas, the Middle East, and Southeast Asia. The brand’s major growth markets for this year include Canada, Mexico, Malaysia, Thailand, and Saudi Arabia.
As the company continues with its global growth, the company has tapped QSR industry veteran Ignacio Barbadillo who joins as director, international new business development. Bringing more than two decades of leadership and franchise relations experience, Barbadillo most recently served as global development leader at General Mills-Haagen-Daz Shops where he led global development strategy and focused on franchise recruitment to drive growth. In his new role at Church’s Texas Chicken, Barbadillo will be responsible for sourcing franchise groups to continue the expansion the brand internationally.
Each new restaurant set to open this year will feature the signature menu items of the brand, including hand-battered and double-breaded original and spicy chicken, honey-butter biscuits, family meals, sandwiches, wraps, individual combos, sides, and desserts.
“Quick service chicken is a fast-growing segment with tremendous opportunity for growth in almost every corner of the world,” said Barbadillo. “Our differentiated, high-quality product along with the company’s ambitious plans for growth and the genuine love its people have for the brand are what attracted me to this incredibly exciting role.”