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COBS Bread embarks on annual fundraising campaign for Canadian charities

COBS Bread has launched its annual fundraising campaign for more 75 charities across Canada. Last year, the campaign raised more than $290,000.
COBS Bread has launched its annual fundraising campaign for more 75 charities across Canada. Last year, the campaign raised more than $290,000.

COBS Bread has launched its annual fundraising and hot cross bun campaign with a focus on encouraging customers to “doughnate” and help the company raise funds for charities across Canada.

COBS Bread bakeries and customers donated more than $290,000 to charities last year, and company officials anticipate providing more assistance across the country this year.

In-bakery fundraising efforts all lead up to Doughnation Day on April 2nd, when $2 from the sale of every hot cross bun six-pack will be donated to each bakery’s charity of choice.

“The people in our bakeries [our franchisees and employees] have demonstrated year after year that they are so proud to give back to their communities,” says Brad Bissonnette, vice-president of marketing and franchise recruitment with COBS Bread. “They exceeded last year’s goal and made a real difference to over 75 charities across Canada with this campaign. It also shows how much our customers care about their communities.”

On average, each bakery raised $2,700 for their local charities during the Doughnation Day campaign in 2021 but there were two that raised over $20,000 for their respective bakeries in Nanaimo, B.C., and Kingston, Ont.

“Being a part of your community means giving back to your community,” says Shelly Snure, franchisee of COBS Bread Terminal Park, whose bakery raised over $20,000 for Loaves and Fishes last year. “It’s awesome to see the bakery team get excited about this campaign, which also inspires our customers.”

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