COBS Bread has launched its annual fundraising and hot cross bun campaign with a focus on encouraging customers to “doughnate” and help the company raise funds for charities across Canada.
COBS Bread bakeries and customers donated more than $290,000 to charities last year, and company officials anticipate providing more assistance across the country this year.
In-bakery fundraising efforts all lead up to Doughnation Day on April 2nd, when $2 from the sale of every hot cross bun six-pack will be donated to each bakery’s charity of choice.
“The people in our bakeries [our franchisees and employees] have demonstrated year after year that they are so proud to give back to their communities,” says Brad Bissonnette, vice-president of marketing and franchise recruitment with COBS Bread. “They exceeded last year’s goal and made a real difference to over 75 charities across Canada with this campaign. It also shows how much our customers care about their communities.”
On average, each bakery raised $2,700 for their local charities during the Doughnation Day campaign in 2021 but there were two that raised over $20,000 for their respective bakeries in Nanaimo, B.C., and Kingston, Ont.
“Being a part of your community means giving back to your community,” says Shelly Snure, franchisee of COBS Bread Terminal Park, whose bakery raised over $20,000 for Loaves and Fishes last year. “It’s awesome to see the bakery team get excited about this campaign, which also inspires our customers.”