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Craig’s Cookies looks to take a bite out of the world of franchising

Premium cookie retailer Craig’s Cookies has announced plans to expand its business into franchised locations.
Premium cookie retailer Craig’s Cookies has announced plans to expand its business into franchised locations.

Toronto-based premium cookie brand, Craig’s Cookies, has launched the franchise expansion of its retail concept across Canada.

Craig’s Cookies provides customers with chocolate chip cookies with a wide range of toppings and flavours through its retail locations and ships nationwide.

Founder Craig Pike, who is originally from Newfoundland, where he recently opened a new store, began his chocolate chip cookie business in 2013 and then launched the retail side in 2018.

“Following a lot of hard work and the tremendous success of our corporate locations, expanding our business model across Canada through franchising is a natural step for us and we have already generated amazing interest from across the country,” Pike says. “We are excited about our franchise opportunity and are committed to providing every level of support to our franchise partners. Our primary goals are to deliver an amazing customer experience and to be the most respected cookie brand in Canada.”

Franchise development consultants InnoFran are assisting the company with its franchise growth.

“Craig’s Cookies is a great concept and is offering a solid franchise opportunity. From the first time we visited them and tasted their wonderful cookies and experienced first-hand their wonderful culture and ethos, we knew that they had developed an excellent business system and have the drive and great product to become market leaders. Their plans are for controlled growth across Canada, with traditional and non-traditional locations. We believe Craig’s Cookies’ business model has tremendous long-term development potential and is aligned with a fast-growing segment right now,” InnoFran officials stated in a media release.

Pike continues, “Our aim is to work with our chosen franchise partners to open Craig’s Cookies in the locations best suited to deliver our unique customer service and creative approach. Our vision is to be the leading premium cookie business in Canada, by delivering industry-leading customer service and offering our franchisees an unparalleled business opportunity in their local communities. We will provide our franchisee family with extensive initial and ongoing training and support, impactful marketing, and a respected brand name.”

For more information on Craig’s Cookies franchise opportunities, visit craigscookies.com

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