Dairy Queen Canada has launched the DQ Dance Challenge, a campaign designed to raise awareness and funds for sick and injured children and help save lives across Canada.
Dairy Queen’s Dance Challenge had Canadians do the DQ Dip & Curl Dance, a simple three-step dance routine inspired by DQ’s iconic soft dipped cone.
Between October 5 and 11, every time someone posted a video of them doing the DQ Dip and Curl dance to Instagram and/or Facebook using the hashtag #DQDanceChallenge and tagging @DQCanada, DQ donated $1 to local children’s hospitals through Children’s Miracle Network up to $25,000.
Canadians that are unable to participate were also able to make donations online.
“At Dairy Queen, we are passionate about supporting the children in the communities we serve daily,” said Candida Ness, senior director of marketing, Dairy Queen Canada “Dairy Queen’s Dance Challenge was a fun way to connect with one another in these difficult times, and raises money for an important cause.”
On average, 35,000 children enter a Children’s Miracle Network member hospital each week—or 5000 per day or 62 per minute. To support the children and their families receiving treatment at local children’s hospitals, Dairy Queen employees, franchisees, volunteers, and stakeholders come together throughout the year to help raise funds.
“Dairy Queen is a valued partner supporting local children’s hospital foundations across Canada. Local franchises and their employees have contributed more than $43 million to 11 children’s hospitals across Canada, and Operation Enfant Soleil in Quebec, said Mark Hierlihy, president and CEO of Canada’s Children’s Hospital Foundations. “Sick and injured kids need support right now more than ever. Every dollar raised through DQ’s Dance Challenge makes an impact on the lives of Canadian children and helps us achieve our ultimate vision—if we change the health of children, we will change the health of Canada.”
Since 1984, Dairy Queen has been a top contributor to the Children’s Miracle Network through Miracle Treat Day and other fundraising initiatives with more than $154 million raised to-date.
Additionally, from October 5 to 11, select Dairy Queen locations across the country participated in fundraising events to raise money for local children’s hospitals.