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Dairy Queen Miracle Treat Day returns for 20th year on August 11

On Thursday, August 11, Dairy Queen Canada’s Miracle Treat Day will continue to make “miracles” happen for kids receiving care at local children’s hospitals across Canada. For the 20th year running, Dairy Queen is encouraging Canadians to go out and buy a Blizzard, with net proceeds from each sold at participating DQ locations donated to local children’s hospital foundations.

In 2021 alone, local children’s hospitals across Canada delivered care to children through nearly three million in-person and virtual visits. To support the health of children and their families, Dairy Queen staff, volunteers, and stakeholders come together throughout the year to highlight Miracle Treat Day and help raise funds.

“Since 1984, Dairy Queen has played an integral role to Children’s Miracle Network in Canada, contributing over $46 million in support of local children’s hospital foundations across Canada,” said Mark Hierlihy, president/CEO of Canada’s Children’s Hospital Foundations, the not-for-profit organization which runs Children’s Miracle Network in Canada. “Every Blizzard Treat sold on August 11 will help bring us one step closer to achieving our ultimate vision—when we change the health of children, we change the health of Canada.”

“We’re celebrating Miracle Treat Day in the summer for the first time since 2019 and are thrilled to be reaching our 20th anniversary milestone this August,” said
Candida Ness, vice president of marketing, Dairy Queen Canada. “We are so proud of what we have accomplished with Children’s Miracle Network over the past 20 years and we can’t wait to see the additional impact we can make over the next two decades. Miracle Treat Day wouldn’t be possible without the tireless work our franchisees do year-round to make miracles happen.”

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