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Days Inn, Curling Canada announce partnership

Days Inns Canada has announced a partnership deal with Curling Canada for its upcoming curling season.
Days Inns Canada has announced a partnership deal with Curling Canada for its upcoming curling season.

Days Inn Canada has announced a partnership deal with Curling Canada for its upcoming curling season.

Under the agreement, the company will join other well-known brands as a national partner for Curling Canada’s Season of Champions (SOC) events that include:

  • The Home Hardware Canada Cup;
  • The OK Tire & BKT Tires Continental Cup;
  • Tires Continental Cup of Curling;
  • The New Holland Canadian Juniors;
  • The Scotties Tournament of Hearts;
  • The Tim Hortons Brier; and
  • The World Curling Championships.

“We are thrilled to welcome the hotel chain onboard as a first-time partner for our activities,” said Curling Canada’s CEO, Katherine Henderson. “This partnership is a great fit, and we look forward to helping the franchise showcase their brand and interact with fans.”

The sponsorship will feature the company’s branded light-emitting diode- (LED-) animated rink boards, web presence, and print advertising along with a 15-second TV spot which will air on The Sports Network (TSN). The hotel chain will also receive an opportunity to interact with curling fans countrywide via an in-venue kiosk for the closing weekends of Tim Hortons Brier in Kingston, Ont., and the Scotties Tournament of Hearts in Moose Jaw, Sask.

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