For Gord and Alisa Gelderman, no year was more challenging for their family-owned Minuteman Press franchise in Chilliwack, B.C., than 2020.
At the same time, because printing was classified as an essential business, Gord and Alisa were able to remain open and operating throughout the COVID-19 pandemic. The business rebounded from the initial impact of the pandemic, and their sales grew significantly by the end of 2020.
In fact, they became members of Minuteman Press International President’s Million-Dollar Circle for achieving yearly gross sales of at least $1 million.
Gord reflects, “It means a lot to us that we have been able to grow our business to this level. We had a significant dip in sales for a while in 2020 when the pandemic first hit but were able to recoup and exceed those losses by the end of the year. Two things were key in this: Our great staff and the excellent position the franchise support from the company has put us in to help us adapt and grow.”
Minuteman Press in Chilliwack has been operating since 1998 and was first operated by Alisa’s father Henry. Gord and Alisa officially took over the business when Henry retired in 2016. The community ties they have built for 23 years have also been a huge help to continuing to thrive despite the pandemic.
“Things have come full circle for Alisa, and I am so happy that we are still standing strong as a business and as a community as we emerge from this together,” Gord said.
Gord is also happy with the ongoing local support provided by the franchisor.
“The support from Minuteman Press has been great both locally and from World Headquarters,” he said. “They have provided a lot of very useful tools and tips to help us through the government restrictions. Being part of the franchise family allowed us to build on each other’s creative sales and marketing ideas.”
“I’d like to congratulate Gord and Alisa on all of their well-earned success over the years including their impressive growth during the pandemic. They truly care about their community and show it by supporting other local businesses. Gord and Alisa have followed the Minuteman Press franchise system and have successfully adapted to meet the needs of their clients as businesses continue to reopen,” said Neil MacLeod, Minuteman Press International regional vice-president, Western Canada.