::this post ID is 13131::::in categories of ..Food Services....News..::

Druxy’s acquires Williams Fresh Café

espresso and sandwich with tuna for breakfast or lunchFood-service franchise system Druxy’s Famous Deli has acquired Williams Fresh Café to help advance its market position in terms of buying power and securing prime locations.

Together, the two brands will comprise 70 delis, cafés and kiosks in Ontario. While they will continue to operate as separate entities, the chains will explore opportunities to capitalize on each other’s strengths, so Druxy’s sandwiches may appear on the Williams menu and Williams’ coffee may be served at Druxy’s.

“Williams comes to us with 26 locations, a dedicated group of amazing franchisees and employees and a loyal customer base,” says Bruce Druxerman, president of Druxy’s. “We intend to enhance this legacy and guide new growth for the Williams brand.”

“We are extending our strong Greater Toronto Area (GTA) footprint to now include a loyal presence across Southwestern Ontario,” says Druxy’s vice-president (VP) of finance, Harold Druxerman. “The addition of Williams also expands our institutional opportunities from our current base in hospitals to universities and colleges where Williams enjoys continued success.”

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