Eat the Frog Fitness has signed an agreement with Canadian partners that will see 11 new fitness studios open in the Vancouver metro area.
“Our intent since inception was to take Eat the Frog Fitness worldwide,” says co-founder, Olympian and chief brand officer, Bryan Clay. “We have more than 150 franchise licenses under contract throughout North America and continue to grow at a rapid rate.”
In 2008 Clay won the Olympic Gold Medal in the men’s decathlon. He and his Eat the Frog fitness co-founder Joe Culver, whose expertise lies in finance and corporate development, recognized a business opportunity when they observed that athletic training had become overly focused on appearance and weight, rather than physical function and endurance. Together they created the Eat the Frog Fitness approach to be inclusive of everyone.
Eat the Frog Fitness blends proprietary training methods with an evidenced-based franchise-business model. By late 2019, Eat the Frog Fitness plans to have 40 fitness studios open.
“Dozens of franchise partners are signing leases and building out Eat the Frog Fitness studios in many U.S. markets, and now in Canada,” said Culver.
The franchise has designed a studio environment to eliminate gym-intimidation, encourage social interaction, and integrate adaptive technology, including:
- Workouts on IMAX-style monitors;
- Customized fitness machine settings so class participants can move at the same pace regardless of fitness level; and
Live and virtual coach classes to provide tips for fitness enhancement.