At Smoke’s Poutinerie’s fourth annual World Poutine Eating Championship, returning winner Joey “Jaws” Chestnut smashed his previous record, devouring 24 pounds (48 boxes) of fries, cheese curds and gravy in 10 minutes. The competition took place on October 19 at Toronto’s Yonge-Dundas Square.
Last year was the first time the Major League Eating (MLE) champion had ever tried poutine, being from the U.S., but he managed to eat 9.5 pounds (19 boxes) in the same 10-minute span.
“I wasn’t used to it yet, but I fell in love with the product,” he tells Canadian Business Franchise. “It’s comfort food. Hot dogs can have too much garlic and gyros have tzatziki, but there are no bad flavours in poutine. Nothing’s easier to digest than potatoes.”
Ranked the number one eater in the world, Chestnut says he felt more confident this year because he knew what to expect. And as the annual event has helped raise the profile of Smoke’s, the franchisor is now expanding into Chestnut’s homeland, with plans for franchises in California and Las Vegas, Nev.