With 67 locations already built in western Canada from Vancouver to Manitoba since 2005, Fatburger Canada is moving east and opening its first location in Toronto. Located on Bloor Street West and Bathurst Street, the burger chain is now in Toronto’s arts and culture Annex district. The location officially opened on March 9.
“This Bloor Street opening is exciting because it is our first in Toronto and also the start of our growth and development all over Ontario, Quebec, and the Maritimes,” says James Kang, chief business development officer at FDF Brandz, Fatburger’s parent company. “We want to start accelerating our brand presence here and build up a strong base for our growth trajectory.”
In a media release, the company says it has “created a unique and unrivaled customer experience that is strengthened with strong menu options and tech-enabled solutions to meet today’s demand for quality, variety, and convenience.”
According to Fatburger, all its beef and chicken are free from all additives, fillers, and binders, and will be offered as halal-certified exclusively in Ontario.
“We simply focus on making delicious food of higher quality for our customers. We use AAA Canadian beef and premium Canadian chicken, and we don’t pre-cook our food or store them in steamers like a lot of other brands. Our tenders are hand-breaded from scratch, and our milkshakes are made with hand-scooped real ice cream topped with real whipped cream. In everything we do, we do it to demonstrate our our-long standing tagline of higher quality, more variety, and better value,” says Raymond Ho, vice-president of marketing.
Customers in Toronto can enjoy Fatburger by dining in at its 121-m2 (1,300-sf) restaurant or order pick up using the Fatburger Canada mobile app or various delivery platforms. The Bloor Street location will offer lunch and dinner. For more information, visit www.fatburgercanada.com.
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