Restaurant franchise system Foodtastic has purchased Les Rotisseries Au Coq (Au Coq), a Quebec-based eatery that specializes in delivery and take-out rotisserie-style chicken.
Founded in 1960, Au Coq has four locations in Montreal and Verdun, Que.
“Au Coq is a treasured local brand and we are excited to welcome it to the Foodtastic family,” said Peter Mammas, CEO of Foodtastic. “We look forward to preserving Au Coq’s strong heritage, while growing the brand across the region.
“This acquisition of a homegrown Quebec business is consistent with our strategy of acquiring quality brands with growth potential that complement our existing brand portfolio,” Mammas added. “We believe the Au Coq acquisition will leverage our marketing, purchasing, and operational systems to better serve our existing franchisees.”
Based in Quebec, Foodtastic franchises multiple restaurant concepts across the province, including La Belle et La Boeuf, Carlos & Pepe’s, Souvlaki Bar, Nickels, and Bacaro. Last December, the franchisor purchased Enoteca Monza Pizzeria Restaurants, a Montreal-based Italian restaurant concept.