Aegis Brands has announced plans to sell specialty coffee brand Second Cup Coffee Co. (Second Cup) to Quebec-based Foodtastic Inc.
“Second Cup has been a Canadian staple for almost 45 years, and we’re excited to welcome them into the Foodtastic family,” said Foodtastic president and CEO Peter Mammas. “We look forward to working with all our new franchisees and emerging through this pandemic with a revitalized Canadian leader in the premium coffee segment. This acquisition is consistent with our strategy of acquiring quality Canadian brands with growth potential.”
“We are pleased that the Second Cup brand and franchisees have the opportunity to evolve with a new Canadian partner,” said Aegis president and CEO Steven Pelton “At Aegis we will now focus on further development of Bridgehead Coffee and Hemisphere Cannabis, while seeking out exciting new growth and acquisition opportunities.”