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Giant Tiger introduces Levi Strauss jean line for men

Canadian retail franchisor Giant Tiger has introduced Signature by Levi Strauss jeans as part of this year’s menswear relaunch across its stores.

Regular- and relaxed-fit versions are available, both made with premium denim.

“The introduction of Signature by Levi Strauss to our more than 225 stores is the next step in our retail fashion evolution,” says Brian Hession, Giant Tiger’s vice-president (VP) of softgoods and footwear. “We recognize our customers are time-starved, so it is important we present the right mix of trusted brands. By offering two of the most popular fits of Levi jeans, Giant Tiger stores can ensure a convenient shopping experience.”

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