Canadian retail franchisor Giant Tiger and Mercatus, a provider in digital commerce solutions for grocery and other retail verticals, have released a new mobile app.
The initiative is available to French and English language loyalty program members and shoppers. According to the report, Giant Tiger recognizes consumers changing habits and want to create an engaging mobile experience in an omni-channel world.
“Investing in the digital experience for customers is a strategic priority at Giant Tiger,” said Giant Tiger’s senior vice-president of corporate strategy and marketing, Cindy-Lynn Steele. “By committing to this technology, we are preparing Giant Tiger for growth in this exciting retail landscape.”