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Harvey’s donating a portion of July proceeds to goal of planting 50,000 trees

Throughout the month of July, Harvey’s will donate a portion of sales to its partnership goal with Tree Canada to plant 50,000 trees across Canada this year.
Throughout the month of July, Harvey’s will donate a portion of sales to its partnership goal with Tree Canada to plant 50,000 trees across Canada this year.

Through July 31, 2022, a portion of proceeds from all Harvey’s purchases made in-store, online, and on the app will qualify to help plant up to 50,000 trees in Canada.

Guests can also make an added $1 or $2 donation to their order in store or in the drive-thru to assist as well.

This initiative is a continuation of Harvey’s long-term partnership with Tree Canada to help plant more trees across the country. Harvey’s is doubling their goal from last year where they surpassed their target of planting 25,000 trees in 2021 by 30 per cent.

“Continuing and expanding this partnership with Harvey’s means more trees will grow and absorb carbon emissions throughout Canada,” said Gregory Hotte, director of development with Tree Canada. “We want to thank Harvey’s and their customers for their continued support in helping us grow better places to live.”

Harvey’s target for 2022 is to plant up to 50,000 trees which will offset up to 10,000 tonnes of carbon dioxide (C02), enough to compensate for all carbon emissions created from the brand’s drive-thrus for the entire year and all its paper usage across Canada, according to a media release. As of June 2022, a total of 6800 tonnes of carbon emissions have been offset to date under this initiative.

Harvey’s partnership with Tree Canada is just one of several sustainability initiatives the company is undertaking.

“Harvey’s focus on sustainable packaging has saved an average of 5000 trees from being cut down and two million L (528,344 gal) of per year that would have been used to generate paper. Additionally, Harvey’s supports sustainable beef production, and was a leader in the elimination of 26 million units of plastic straws, 4.5 million units of non-recyclable paper containers, 1.5 million units of Styrofoam cups, and more since 2019. Since2020, Harvey’s has eliminated 200,000 units of non-recyclable black plastic clamshells by switching to recyclable clamshells made from 100 per cent recycled water bottles,” the media release states.

“As a Canadian brand, helping keep Canada a beautiful thing is a top priority for us at Harvey’s,” says David Colebrook, company president. “We are excited to continue our partnership with Tree Canada to reach our goal of planting 50,000 this year and 250,000 trees by 2026.”

Harvey’s officials estimate planting 250,000 trees by 2026 will compensate for an estimated total of 50,000 tonnes of CO2.

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