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Harvey’s joins Rogers Hometown Hockey on its move to Monday nights

Harvey’s will be along for ride as Rogers Hometown Hockey makes it way to Monday Nights for the 2022 season.
Harvey’s will be along for ride as Rogers Hometown Hockey makes it way to Monday Nights for the 2022 season.

Harvey’s is joining the Rogers Hometown Hockey tour this season on its move from Sunday nights to Monday nights.

This year’s tour kicked off in North Dumfries, Ont. on October 16 and 17.

The restaurant brand will be feeding hockey fans at select tour stops across the country until the end of April 2022. Attendees can visit the Harvey’s RV onsite near the main stage to receive one of around 20,000 free burgers. The brand will also be hosting onstage programming like trivia games, live entertainment, and giving away exclusive merchandise.

“As a Canadian brand, connecting with communities around our joint love for the game is important to us, which is why we want to be part of the country’s new ritual of enjoying Harvey’s while watching Monday night hockey,” said Chelsea Kellock, vice-president of marketing, Harvey’s Canada. “We chose to participate in this year’s Rogers Hometown Hockey tour as a way to say thank you to our guests and to celebrate the game that we love.”

The company will be collecting donations onsite by cash or debit for youth boys and girls hockey throughout the duration of the tour. Guests can also follow the live tracker on the Harvey’s website to see the progress of donations raised.

Harvey’s involvement with Rogers Hometown Hockey is an extension of their larger commitment to the game with the brand signing on as the official team sponsor for the Professional Women’s Hockey Player Association (PWHPA) Montreal hub for the 2021-22 season.

 

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