Harvey’s has officially re-upped their partnership with the Professional Women’s Hockey Players Association, serving as the official team sponsor for league’s Montreal hub for the 2021-22 season.
The partnership between the two began during the Canadian leg of the 2021 Secret Dream Gap Tour in Calgary.
Montreal, which will now be known as ‘Team Harvey’s’, was crowned the 2021 Canadian Secret Cup Champions after defeating Team Sonnet (Toronto) in the event’s championship game.
“The company is thrilled to continue our partnership with the PWHPA and serve as the official team sponsor for Montreal this season,” said Chelsea Kellock, vice-president of marketing, Harvey’s.
“As a Canadian brand, Harvey’s loves hockey as much as the rest of the country and it’s important to us that we look to support initiatives for diversity and inclusion on and off the ice. The partnership will come with Harvey’s branded jerseys for the Montreal hub—set to be revealed early November. The partnership includes a financial commitment, fan contesting, player integration into their marketing, and more to help support the PWHPA. Jayna Hefford, PWHPA operations Consultant said, “Harvey’s is a recognizable brand in Canada who believes in our mission. We wouldn’t be able to do what we do without our incredible partners and we’re looking forward to working closely with Harvey’s to continue to grow women’s hockey.”
The PWHPA announced season plans in August 2021, which will include the return of the Secret Dream Gap Tour along with more on-ice opportunities for its members following a challenging 2020-21 season due to the COVID-19 pandemic. The regions competing in the upcoming season alongside Montreal are Toronto, Calgary, Minnesota, and Boston.