More than one million of Tim Hortons’ Orange Sprinkle Donuts were sold on September 30, helping to raise more than $1.6 million in support of residential school survivors.
The Orange Sprinkle Donuts first went on sale on National Day of Truth and Reconciliation, also Orange Shirt Day, and were available for a full week with 100 per cent of sales (excluding taxes) being donated to the Orange Shirt Society and the Indian Residential School Survivors Society.
In response to the discovery of children buried on the grounds of the former Kamloops residential school, Tim Hortons restaurant owners across Canada began asking what they could do to lend their support. A Tim Hortons restaurant co-owned by Shane Gottfriedson, Joe Quewezance, and Mitch Shuter is located a short distance from the site of the former Kamloops residential school. They along with other Indigenous Tim Hortons restaurant owners were part of a working group guiding the launch of this fundraising campaign.
Their Kamloops restaurant sold more than 2300 orange-sprinkled donuts on the first day of the campaign, the most in the country.
“We can’t say thank you enough to everyone across Canada who supported this campaign–it’s such an amazing result and we are so proud,” said Gottfriedson, former Tk’emlups te Secwepemc First Nation chief and former B.C. regional chief for the Assembly of First Nations.
“I also want to thank Tim Hortons and my fellow owners across Canada who stood beside us in launching this campaign and put their hearts into making it such an incredible success story.”
Landon Miller was also part of the working group of restaurant owners for this campaign. He launched his own grassroots orange donut campaign at his restaurant on Six Nations of the Grand River territory in the days after the Kamloops discovery. Sharon and Brian Bruyere of the Sagkeeng First Nation in Manitoba were two other members of the working group for this campaign.
The Indian Residential School Survivors Society has a more than 20-year history of providing services to residential school survivors, their families, and those dealing with intergenerational traumas. One of the Society’s goals is to continually expand support to partner organizations and maximize access to culturally sensitive, emotional, mental, physical, and spiritual care.
“The Indian Residential School Survivors Society would like to express our profound gratitude to Tim Hortons and all the restaurant owners across Canada for their commitment to reconciliation by taking action to initiate their Orange Sprinkle Donut campaign,” said Angela White, executive director of the Indian Residential School Survivors Society.
Tim Hortons also thanks Aspire Bakeries for their support and contributing more than $100,000 toward the campaign.