Inner Spirit Holdings kicked off July with the celebration for the opening of its 100th Spiritleaf store in the nation’s capital.
The company celebrated the milestone with a ribbon-cutting ceremony at the Spiritleaf South Keys store located in the south end of Ottawa, Ont. Company president and CEO Darren Bondar, Spiritleaf vice-president Cecil Horwitz and Spiritleaf South Keys owner Richard Dufour were in attendance, along with employees and representatives from the local community. Due to the COVID-19 pandemic, the event was scaled to respect all local gathering restrictions.
“We celebrated the 100th Spiritleaf store with everyone who helped us get there. It’s an amazing achievement for our trailblazing community. In just 33 months since legalization, we’ve opened more than 100 corporate and franchise stores from coast to coast across the country, which is one new store about every 10 days. That growth trajectory has been tremendous, and we have such respect and gratitude for our franchise partners and all the staff for making this happen. It’s a testament to our collective passion, dedication, and energy that we have reached this milestone,” said Bondar.
As part of the national celebration, the brand thanked guests this past weekend at each store by providing commemorative pins to the first 100 guests.
“When Spiritleaf opens a store, it creates new jobs and business prospects in the local community. The benefits range from store management and staff positions to more work for suppliers, contractors, and construction crews. While we’re pleased our stores bring such local business benefits, we’re just as focused on being a good corporate citizen and supporting causes,” Bondar said “One of the actions I’m most proud of has been our partnership with the Gord Downie & Chanie Wenjack Fund to seek out possible paths to reconciliation for the country. Our recent support for the 215 Pledge is an example of our ongoing commitment to these vital communities and to the Downie-Wenjack Fund. Our brand has been built around being as authentic to the cannabis plant as we can be and to inspire peace, love, and harmony in all our communities.”
Inner Spirit continued to expand its network with the opening of nine additional Spiritleaf stores across three provinces in June and early July. This has included the Company’s first stores in Manitoba. country with winners announced in September. Spiritleaf has been recognized for its in-store experience and design and for its retail marketing prowess.
The brand’s Spiritleaf Collective customer benefits program, which recently surpassed 310,000 members. To acknowledge the support from these members, the Inner Spirit is currently running its virtual Spirit Bus Tour across the country for a second consecutive summer. The tour has been making “stops” at Spiritleaf stores where members can access exclusive promotions and special edition festival merchandise.