The new Big Boss sandwich, available at all KFC restaurants across Canada, features two 100 per cent white meat chicken fillets, special sauce, pickles, lettuce, cheese, onions and a sesame seed bun. The fillets are hand-breaded and freshly prepared at KFC restaurants to help the sandwich stand out from the typical double burger, according to David Vivenes, KFC Canada’s chief marketing officer (CMO), and new packaging features a unique pleat design that wraps around the sandwich, so customers’ hands stay clean and any drips or crumbs fall inside the package.
“No pre-formed patties at KFC,” says Vivenes. “The Big Boss gives KFC fans a fresh alternative. And our new innovative packaging delivers a unique way to enjoy your new favourite double burger.”