Boston Pizza wants customers to enjoy a smile and share some love in support of Kids Help Phone.
With every order of a small ‘Heart-Shaped Smile’ pepperoni pizza, $1 will go to the charitable organization.
Boston Pizza offers heart-shaped pizzas every Valentine’s Day, and decided to bring this guest-favourite back, for a limited time, to spread some love and support a great cause.
“Boston Pizza’s locally-owned restaurants have a history of giving back within their communities, as does Boston Pizza Foundation Future Prospects—this is a great opportunity to support Kids Help Phone at a time when it matters most,” said Peter Blackwell, senior vice-president of marketing.
During the COVID-19 pandemic, Kids Help Phone has seen a significant increase in calls and texts from youth looking for support.
“Kids Help Phone has experienced a nearly 400 per cent increase in calls and texts related to COVID-19 since mid-March, pointing to the depth and breadth of the mental health impact on Canada’s youth,” said Kids Help Phone president and CEO Katherine Hay.