Krispy Kreme has signed an agreement to partner with franchisee and operator Krispy K Canada, which owns and manages 10 locations throughout Ontario and Quebec.
Canadian operating partners Christopher Lindsay and Kelcey Hamaker will remain as co-CEOs of the entity after the transaction is completed and will continue to manage the day-to-day operations of Krispy K Canada shops.
This agreement marks another milestone in Krispy Kreme’s strategic transformation, driven in large part by increased control over its operations. Following this transaction, Krispy Kreme will control 75 per cent of sales across its global network.
Krispy Kreme’s omnichannel strategy allows it to reach more consumers by creating points of access across multiple channels, including its shops, e-commerce, delivery, and retail. This strategy is supported by a manufacturing and distribution model, which enables it to deliver fresh product daily to locations through an integrated network of delivery routes.
“Working with Krispy Kreme for so many years, we know the company shares our belief in the potential for growth here in Canada,” said Lindsay and Hamaker in a joint statement. “Our strong recent performance is a testament to that potential, and our ability to deliver a great Krispy Kreme experience across different formats has been a key driver of this success. We are thrilled to continue to work alongside our partners at Krispy Kreme to deliver on our vision of providing more people the most awesome doughnut experience on earth.”
Canada represents a significant opportunity for expansion for the company. By comparison, the United Kingdom and Australia–markets with similar dynamics to Canada–each currently have more than 1000 points of access.
“We are extremely excited to partner with Chris and Kelcey to help them deliver on their vision and expand our reach in Canada, tapping into their local experience to accelerate our growth,” said Mike Tattersfield, CEO of Krispy Kreme. “Through our global transformation, we have laid the groundwork to capitalize on the runway for growth in Canada by deploying our omnichannel strategy.”
Upon closing, Krispy K Canada’s revenue, which is currently reflected in Krispy Kreme’s market development segment, will consolidate into Krispy Kreme’s U.S. and Canada reporting segment. The transaction is expected to close in Q4 of this year.