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Mary Brown’s Chicken partners with Toronto Blue Jays closer Jordan Romano

Toronto Blue Jays closer and MLB All-Star Jordan Romano has joined Mary Brown’s Chicken as a spokesperson for the restaurant chain’s app.
Toronto Blue Jays closer and MLB All-Star Jordan Romano has joined Mary Brown’s Chicken as a spokesperson for the restaurant chain’s app.

The Toronto Blue Jays’ hometown hero and resident closing pitcher is also now a promoting face of Mary Brown’s Chicken.

If you are a Blue Jays fan, you likely already know that closer Jordan Romano holds the club’s longest save streak with 31 consecutive saves, set from May 2021 to April 2022.

But now, he’s going about by “pitching” in a different way for the Canadian fried chicken chain. The brand, already in a five-year sponsorship as an official partner of Major League Baseball franchise, saw the potential for an ad campaign with Romano.

“We wanted to promote the amazing offers and savings available exclusively on the Mary Brown’s app,” says Jeff Barlow, vice-president of marketing, Mary Brown’s Chicken. “And then we realized that connecting savings on our app with Jordan Romano’s historic save record could be funny, memorable,  and very effective–a series sweep, so to speak.”

Romano and the company seem to be natural partners. In fact, he was born and raised in Markham, Ont., where Mary Brown’s Chicken is headquartered.

The foundation of the Romano campaign is a TV commercial, airing nationwide on Rogers media platforms until October 5. In the ad, Romano makes a few “saves,” including catching a Big Mary sandwich before it accidentally drops to the floor. The partnership will continue in other media and in Mary Brown’s stores nationwide.

“Apps are an important part of the future of the quick-serve business, and we plan to grow app downloads substantially this year,” continues Barlow. “Beyond the convenience and rewards, we’re planning to achieve that growth with fantastic value offers every month, exclusive to the app.”

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