With more than 1400 restaurants across the country, McDonald’s recently marked its 55th year in Canada by launching The Gallery of Little Big Things in Toronto.
The Gallery was a limited-time pop-up exhibition recognizing contributions–both big and small –that have made a big impact. According to a media release, visitors and brand fans connected with artifacts “that represent the small changes and milestones people and communities have made from coast to coast to coast to help serve up a better tomorrow in key areas that matter most to Canadians.”
“The Gallery of Little Big Things is a physical expression of the steps McDonald’s has taken to help serve up a better tomorrow and recognizes how we’ve grown and changed with Canadian communities over the past 55 years,” says Gemma Pryor, senior director, impact team, McDonald’s Canada. “Every action–no matter how little–has helped to create a big impact: from supporting Canadian farmers and ranchers by sourcing Canadian beef, potatoes, dairy, and Canada Grade A eggs, to our friends at Ronald McDonald House Charities that take care of our community members.”
The artifacts, from nostalgic items dating back to 1967 to what’s found in restaurants present day, tell the stories of the brand’s history in Canada and how it’s played a part in the lives of Canadians.
Love what’s next
This past summer, McDonald’s Canada launched the “Love What’s Next” platform, which the company says outlines its “global and Canadian goals and ambitions that will help drive real and tangible changes for food quality and sourcing communities, the planet, and our people.”