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McDonald’s Canada launches first ever points-based loyalty program

McDonald’s Canada has launched MyMcDonald’s Rewards, its first ever points-based loyalty program.

MyMcDonald’s Rewards means guests can now earn 100 points per $1 spent which means they will be rewarded for all menu items they purchase, not just coffee and fries. On November 16, guests can download the McDonald’s app, register, and activate their account to start earning points on every order. Customers can earn points by scanning or saying their code at the restaurant or complete a mobile order to collect points automatically.

The new program boasts five rewards tiers, giving guests more all-day options to redeem than ever before. Two thousand points gets customers a tier 1 reward, while tier 5 rewards are 14,000 points. As guests earn more points, they advance through the tiered rewards system to unlock even more free menu items. For a limited time, as an welcome offer, guests can get 5,000 bonus points after their first MyMcDonald’s Rewards purchase (minimum $1 pre-tax purchase required).

The announcement of MyMcDonald’s Rewards marks another key milestone in McDonald’s digital ambition as it responds to the evolving needs of guests and crew.

“Our guests are some of the most loyal in the world, and we’re pleased to offer them more reasons to visit us, again and again. This announcement marks another step in our digital ambition as we continue transforming the McDonald’s experience on both sides of the counter, which began with the introduction of self-serve kiosks in 2015,” said Jacques Mignault, president/CEO, Restaurants of Canada Limited. “Our ongoing investment in technology is helping to drive exponential growth across our channels, including McDelivery, drive-thru, in restaurants, and via our mobile offerings and digital innovations, which gives our guests greater options and personalization across their experience.”

The MyMcDonald’s Rewards program launches Canada wide after a successful pilot test at  restaurants in Manitoba, as well as in Fort Frances, Kenora, and Dryden, Ont., from late-August through mid-November 2021.

From October, McDonald’s will also test the removal of McCafé Rewards stickers from cups (in these select Manitoba and Ontario locations only) with no firm plans to end the on-cup McCafé Rewards program nationally.

The new MyMcDonald’s Rewards program replaces the current McDonald’s Rewards program on the McDonald’s app where guests were collecting digital punches on hot beverages and fries. Guests with outstanding punches on the app and who choose to enroll in the MyMcDonald’s Rewards program will have them converted at 300 points per punch (up to a maximum of 1,800 points). Guests have until February 28, 2022 to redeem any existing medium fry or hot beverage rewards earned with the current McDonald’s Rewards program.

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