In the past, supporting Canada’s veterans with poppies has been a challenge for the food-service industry, due to the safety risk of straight pins. However, McDonald’s Canada worked with the Royal Canadian Legion to come up with a new option.
“We were committed to finding a solution that would reduce the food safety risk while maintaining the integrity of the poppy,” explains Richard Ellis, senior vice-president (SVP) of communications and public affairs at McDonald’s Canada. “Remembrance Day means a great deal to our employees and to the communities we serve all across Canada.”
The pin-holder is a short, tubular silicone sleeve. The exposed part of the pin is inserted through the shirt and into the holder, allowing it to securely rest inside the sleeve.
“We’re very pleased to bolster our support this year with the development of the pin-holder and we’re eager to share our experience with the broader industry, as it may benefit others in the future,” says Royal Canadian Legion Dominion President Gordon Moore.