McDonald’s McCafé is launching its new McCafé High Grown Organic Dark Roast Coffee.
The new brew is made from 100 per cent Arabica beans grown at high elevations in Central and South America’s coffee regions.
“The influence of elevation on coffee beans is impactful, providing the ideal growing conditions for beans to unlock brighter, livelier flavours,” says Danielle Wedge, marketing director for the McCafé Retail Portfolio. “We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know coffee drinkers will love the difference ‘high grown’ brings to the table.”
The new product can be found in a variety of formats including single-serve, 10ct k-cup pods, 300 g (11 oz) fine ground bags, and 300 g (11 oz) whole bean bags. The products are now available for purchase online and through grocery and specialty retailers nationwide.
McCafé High Grown Organic Dark Roast Coffee is a retail-only exclusive, making it the brand’s only retail-led product that is currently not available in McDonald’s Canada restaurants.
“Made from 100 per cent ethically sourced and Rainforest Alliance Certified beans, every cup of McCafé High Grown Organic Dark Roast Coffee helps to support the wellbeing of coffee farmers, their communities, and the surrounding forests and wildlife. It is certified organic by TCO Cert in line with the Canadian Organic Standards. This certification ensures that products are produced and processed under a system that strives to preserve the principles of health, ecology, care, and fairness,” a media release states.