McDonald’s has signed on as the new title sponsor for The Sports Network’s (TSN’s) series SC WITH JAY AND DAN.
The show is hosted by sports anchors Jay Onrait and Dan O’Toole. The partnership includes a multitude of in-show and on-set integrations, as well as title sponsorship of the hosts’ podcast, The Jay and Dan Podcast.
The quick-service restaurant (QSR) will also be fully integrated into all of the show’s promotional campaign elements across all platforms on TSN. With the announcement of the new partnership, the channel also revealed the series logo for SC WITH JAY AND DAN PRESENTED BY MCDONALD’S.
“We’re extremely excited to partner with one of the world’s most iconic brands,” said Bell Media and TSN president, Stewart Johnston.