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McHappy Day returning Wednesday, May 11

McHappy Day returns of May 11 where participating restaurants will donate a portion of proceeds from sales to Ronald McDonald House Charities and others.          The Brown Family, pictured here, spent 112 nights at RMHC Toronto together as a family, while daughter Emma was receiving treatment for her cancer diagnosis.
McHappy Day returns of May 11 where participating restaurants will donate a portion of proceeds from sales to Ronald McDonald House Charities and others. The Brown Family, pictured here, spent 112 nights at RMHC Toronto together as a family, while daughter Emma was receiving treatment for her cancer diagnosis.

In celebration of the 28th McHappy Day on Wednesday, May 11, participating McDonald’s restaurants in Canada are donating a portion of the proceeds from all food and beverage items to support local Ronald McDonald House Charities (RMHC) programs, and other local children’s charities.

Canadians can look good while doing good in the limited-edition collection of tees, sweatshirts, hoodies, and more, which for the first time ever, features iconic McDonaldland characters. With a portion of the proceeds of every sale from the collection going to support RMHC and families with sick children across Canada, this nostalgic collection is available for purchase until May 11 while supplies last at peace-collective.com/collections/mcdonalds

Guests can purchase menu items in-restaurant, at the drive-thru, through the McDonald’s app, and delivery via Uber Eats, SkipTheDishes, and DoorDash.

In the weeks leading up to McHappy Day, McDonald’s customers can make a $2 donation to receive a McHappy Day Heart, while supplies last, that will come with a surprise ‘thank you’ video from a variety of Canadian celebrities, athletes, or families that have stayed at RMHC.

Can’t make it to McHappy Day? Guests can round up their payment for RMHC on any order at participating restaurants or visit rmhc.ca for more ways to support.

Music has long been important to RMHC to help promote wellness and happiness during difficult times, with some local houses even offering music therapy programs with certified music therapists. This McHappy Day, McDonald’s Canada is using the emotional power of music to connect Canadians and spread that joyful feeling far and wide.

To do this, McDonald’s Canada is partnering with DJs across the country to curate their very own cheerful music mixes, to be performed live every day in May leading up to McHappy Day. The entire country will be able to get into the spirit and listen to their favourite DJ mixes anytime, anywhere on McDonald’s Canada Spotify.

“RMHC holds a very special place in my heart, and I’m enormously proud and thankful to see Canadians come together to make a difference in the lives of sick kids and their families across Canada,” said Alyssa Buetikofer, chief marketing officer, McDonald’s Canada. “McHappy Day is one of the most important and special days of the year, and we’re so grateful for the commitment and passion of our franchisees, crew, restaurant teams, and guests for their support of RMHC and our communities.”

“McHappy Day provides a special opportunity for our communities from coast-to-coast-to-coast to come together and support families with a sick child during their most challenging times,” said Kate Horton, executive director, RMHC Canada. “We are incredibly grateful to everyone who participates on McHappy Day—from McDonald’s franchisees to crew members and guests. Together with the generous support of Canadians on McHappy Day, we can help even more families stay close to each other and close to the healthcare their child needs.”

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