The company teamed up with Simon Fraser University’s Centre for Scottish Studies in Burnaby, B.C., and participated in the poetry reading with more than 80 speakers and singers. The goal was to beat the previous record of four hours, 12 minutes and 27 seconds. They managed to set a record of five hours, 41 minutes and 57 seconds.
The university’s Second Annual Burns Day celebrations included haggis, pipers, love poems and shortbread.
“For some of our employees, it is the first time they will speak before an audience,” says Brent Hohlweg, Men In Kilts’ co-founder and chief brand architect, “and for the vast majority, the only time they will be part of a history-making event.”