Mike Weir, eight-time Professional Golfers Association (PGA) Tour champion, has teamed up with Booster Juice, a smoothie bar franchise system, to launch a nationwide initiative to help Canadians enjoy a healthy and active lifestyle.
Over the three-year partnership, Weir and Booster Juice will develop promotional content highlighting how Booster Juice can play an important role in healthy eating and living.
“As a golf tour professional, I’m on the road for the majority of the year and I need to find healthy options while travelling,” says Weir. “Booster Juice provides me with the nutritional value and energy I need to keep going.”
The campaign will showcase Weir in Booster Juice commercials, outdoor ads, in-store point of purchase (POP) displays and special live appearances. The partnership will also support the Mike Weir Foundation, which is dedicated to advancing the physical, emotional and educational welfare of children across Canada. Each year, Booster Juice will run a month-long fundraising initiative across its 300 locations.
“As a champion both on and off the course, Mike is a perfect fit for communicating the values of a healthy lifestyle to Canadians,” says Dale S. Wishewan, Booster Juice’s president and CEO. “We couldn’t be more excited to have him as a part of the Booster Juice team.”