The organizations will work together on community engagement programs that ill connect families with local BGC clubs, enabling them to access to support and service programs.
Under the terms of the partnership, M&M Food Market and BGC Canada will oversee a series of consumer-facing events and fundraising activities. The two groups will participate in marketing and communications efforts and special joint initiatives encouraging the elimination of barriers facing youth while building skills.
Additionally, M&M Food Market will offer their support to Unplug to Connect on Friday, June 4, 2021, an annual BGC Canada highlighting the ways clubs connect with young people and families to promote wellness and self-care.
“Throughout our 40-year history, we’ve supported important causes that serve the communities where we live and work,” said Andy O’Brien, CEO of M&M Food Market. “Partnering with BGC Canada makes sense as our two organizations share similar values. We’re excited to apply the full power of our entire network of stores and I’m looking forward to seeing our thousands of passionate staff come together and make a real difference in the lives of Canadians.”
Last spring, the two organizations joined forces when M&M Food Market provided $125,000 in gift cards for BGC Canada to distribute for families in their communities. The success of the effort led to further discussions about how to work together to make an even bigger impact.
“We’re extremely happy to partner with M&M Food Market. Like BGC Canada, they have long established roots in hundreds of communities across Canada and they understand what children and their families need,” said Owen Charters, resident & CEO, BGC Canada. “We have a strong presence and programming in many of the communities where the company operates, which will allow us to work together to help young Canadians and their families in meaningful ways.”