Mr. Lube has partnered with BGC Canada (formerly known as Boys & Girls Clubs of Canada) to help keep their vehicles in top driving condition this winter.
BGC Club staff rely on their vans to deliver programming to youth in 70+ communities across Canada. To help get their fleet ready for the upcoming winter season, Mr. Lube offered free new Continental Tire winter tires and installation to their long-standing partner.
“Thanks to our various locations, and the quick and easy tire-install services we provide, we were in the position to help get BGC Clubs road-ready very quickly,” says Stuart Suls, president & CEO, Mr. Lube Canada. “BGC staff were able to drive into our locations at their convenience and get same-day service, rather than having to plan their seasonal tire changes weeks in advance.”
A recent survey by the company further highlights the importance of all vehicles getting ready for the upcoming winter season. Due to so many Canadians returning to the office, 83 per cent of respondents believe roads will be busier this winter, and 65 per cent even say they anticipate pre-pandemic traffic. Add to this that more than a third of respondents (35 per cent) expect to drive more this winter than last–particularly those under age 35 (47 per cent).
“We need to do everything we can to make our vehicles as safe as possible,” says Rachael MacKenzie-Neill, vice-president, marketing & development, BGC Canada. “This in-kind donation is incredibly helpful, as it will help our clubs stretch their annual budgets. Inflation is hitting our clubs hard, so we are very thankful for Mr. Lube’s support this year.”
Mr. Lube’s recent survey also highlights the automobile-related sacrifices that Canadians are considering making this upcoming winter. Even though they anticipate busy roads, 32 per cent of respondents plan to delay purchasing new winter tires–or their winter tire change–due to inflation or budget constraints. Suls called this information “alarming.”
“As soon as the temperature drops to 7 degrees Celsius or below, drivers need winter tires to minimize slipping and to ensure they grip the road in snowy and icy conditions,” he says. “Driving without winter tires in cold weather is dangerous.”