Baskin-Robbins Canada is again harnessing the heroism of Canadian school children to inspire its September fundraising and marketing efforts.
With millions of children and youth expected to return to elementary and high schools or home studies, the company has launched a two-month campaign to encourage customers to embrace their new school routines with Creature Creations, its newly launched line of ice cream treats. Thirty-one cents from the purchase of any Creature Creations item at Baskin-Robbins,
September 1 through to October 31, will go to support the work of Boys and Girls Clubs in communities across Canada.
“Children are going through a lot these days,” said Natalie Joseph, representative for Baskin-Robbins Canada. “We are truly honoured to be there for them and their families and are ready to cheer them up with something everyone can get behind, and incredibly excited to be partnering with Boys and Girls Club of Canada to extend that feeling to kids across the country.”
This past July, Baskin-Robbins launched Creature Creations, a lineup of three creature-themed whimsical characters that elevates the traditional scoop to a new level of imagination. These Instagram-ready creatures feature either a white chocolate monster’s eyeball, unicorn horn, or mermaid fin to adorn the top of any flavour combination, placed inside a distinctive cup featuring the face of a mermaid, unicorn, or Halloween monster.
To date, Baskin-Robbins Canada has donated more than $50,000 to Boys and Girls Clubs of Canada and is hoping to raise the bar on its contribution this year with a goal of an additional $15,000.
“For the past three years, we have aligned our summer or fall marketing efforts with the work of Boys and Girls Clubs of Canada, and it has been truly amazing,” says Joseph. “With the help of our fellow Canadian customers, we are able to bring a smile to our children, through ice cream, while supporting other children throughout our communities.
Baskin-Robbins will place collection boxes in-store to encourage donations.
“From successful fundraising campaigns to generous in-kind donations, Baskin Robbins Canada continues to show its commitment to Boys and Girls Clubs and the families and communities we serve across the country,” said Boys and Girls Club president and CEO Owen Charters.