Odd Burger and Sai-Ganesh Enterprises (SGE), a hospitality group specializing in franchising and commercial construction, have signed an area representative agreement to bring three dozen locations to the western provinces over the next seven years.
SGE will oversee franchise sales to individual owners, store construction, and support for franchises in its territory. In addition to supporting franchise growth, SGE plans on launching a corporate restaurant location in western Canada that will be used for training new franchisees.
“SGE is always looking for truly new and unique opportunities in fast food, and Odd Burger is among the most exciting and modern concepts we have ever encountered,” said Utsang Desai, president of SGE. “As lifelong vegetarians we have a passion for healthy eating and environmental stewardship, and Odd Burger also adds innovative technology that enhances efficiency, profitability, and customer experience.”
“One challenge in franchising is providing an ideal level of support and service to locations that are distant to our corporate headquarters, but partnering with Utsang and the SGE team of local experts has eliminated that concern entirely,” said James McInnes, Odd Burger co-founder and CEO. “Area development agreements are a logical way for us to grow and make an impact in new regions, so we’re eager to forge similar relationships with like-minded developers in Canada, the U.S., and internationally.”
Odd Burger began its western expansion with recently announced franchise agreements in Calgary and Victoria, B.C. These two locations are in the site selection stage and will now be supported by SGE.
Strategic franchises are part of the company’s plans to expand throughout North America. Odd Burger already has Ontario locations in Toronto, London, Windsor, Vaughan, Waterloo, and Hamilton; An Ottawa franchise is currently in development as well locations in Brampton and Whitby, Ont. Odd Burger also operates a manufacturing division called Preposterous Foods, located in London, where it creates its proprietary plant-based proteins and dairy alternatives such as burgers, fillets, sausage, and dairy-free sauces.