::this post ID is 23564::::in categories of ..Food Services....News..::

Paris Baguette Canada CEO says brand’s arrival is a long time coming

Paris Baguette has announced its Canadian flagship location will open in Toronto in July 2022. The company plans to build 100 locations across the nation by 2030.
Paris Baguette has announced its Canadian flagship location will open in Toronto in July 2022. The company plans to build 100 locations across the nation by 2030.

Canada will get its first Paris Baguette when the bakery-cafe opens its flagship location in the heart of downtown Toronto in June 2022.

Paris Baguette has nearly 4000 bakery cafes scattered around the globe, including locations in Paris, New York, San Francisco, London, Singapore, Seoul, and more. The company plans to have as many as 100 franchise locations in Canada by 2030, including additional cafes in Toronto, as well as locations in Vancouver, Edmonton, Calgary, and Quebec.

“It’s taken far too long for this beloved brand to enter Canada,” said Jack Moran, CEO of Paris Baguette Canada. “With a flagship location in Toronto as a starting position, we believe Canadians will quickly realize why the rest of the world is so passionate about the brand.”

Bringing back tradition to pastry

Paris Baguette developed its reputation by respecting the tradition of French croissant and patisserie, offering a menu of hand-baked pastries and breads alongside coffee, espresso, and layer cakes.

“Doing pastry and cakes the right way is a difficult enterprise,” said Moran. “That’s why it’s almost impossible to find a place that offers high-end layer cakes. The mom-and-pop baker who used to be on every corner in Canada is gone. Supermarket cakes simply don’t compare to a cake that’s made fresh, onsite, every day, using recipes that value tradition.”

News of a finalized franchise disclosure document for Canada earlier this year sparked immediate interest in the brand, Moran added.

In 2020, Paris Baguette franchise locations in the U.S. brought in sales growth of $2.235 million average per unit across the system, according to the franchise disclosure document.

Not only did the brand continue serving customers throughout 2020, but it also actually saw marked increases in key areas. On Mother’s Day, one of the biggest sales days of the year for cakes, the franchise sold more cakes systemwide than any previous year.

 

Leave a Comment

Comments